How to Have Brilliant Ideas Without Really Trying

It happens to all of us at one time or another. You’re driving to the store, or taking a shower, or walking through the park. When all of a sudden—bam! A solution to that nagging business problem you’ve been wrestling with for three weeks suddenly pops into your head.

But have you also noticed that when you try to consciously force those kinds of brilliant ideas, you just end up mentally exhausted?

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Why Obsessing About a Goal Makes You Less Likely to Achieve It

Most advice about succeeding in business is based on the notion that in order to achieve anything worthwhile, you must:

  • Have a clear, measurable, and actionable goal.
  • Commit to achieving that goal no matter what it takes.
  • Keep your goals top of mind at all times.

To be sure, having a clear goal can help you focus on the actions that will have the highest impact. Without any idea of your destination, it would be hard to know what actions to take—let alone muster up the motivation to tackle a challenging project.

But what happens when you take the advice to “focus on the goal” too far? When does guidance become obsession?

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Aligning Your Existing Business With Authentic Purpose

In my last post, I shared the difference between authentic vs ego-driven purpose. The question was—is your sense of purpose coming from the truth of who and what you really are, or is it coming from a place of who you think you should be?

Getting clear about your authentic purpose makes it much easier to build your business’s unique offering, positioning, and messaging around your true strengths.

But what if that authentic purpose looks a lot different than what you’re actually doing right now? What if the business you’ve spent years building doesn’t really seem to match your talents, strengths, and interests? Should you just scrap everything you’ve worked so hard to build and start over?

Not necessarily.

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Overcoming the 6 Obstacles to Building Your Ideal Business

Figuring out your strengths, positioning, and messaging is key to building a business that’s truly aligned with your purpose. But turning that vision into reality comes with its share of internal challenges.

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The Path to Your Ideal Business

In my last few posts, we explored strengths, positioning, and messaging. Now we’re going to bring these concepts together to help you design your business around your unique talents, interests, and purpose—bridging the gap between where it is today, and your vision of where you want it to be tomorrow.

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Design Your Ideal Business Part 3: Your Strategic Narrative

Feeling stuck trying to communicate your offer in a way that truly resonates with potential customers? Finding the right words to describe the value you deliver is often a lot harder than it looks.

Let’s explore how to craft a brand story that focuses on your ideal customers’ problems (and how you’ll solve them) so that your marketing and sales messaging is always on target.

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Design Your Ideal Business Part 2: Your Competitive Advantage

Having a hard time standing out in a noisy market? Does it feel like no matter how hard you try, you just can’t differentiate yourself from the crowd?

Let’s explore how to develop your positioning strategy—that sweet spot between your strengths and the needs of your market—so you can set yourself apart from the competition.

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Design Your Ideal Business Part 1: Your Unique Offering

Feel like you don’t have a clear vision for your business? Like you’re constantly reacting to external forces, rather than building something special based on your internal guidance and unique gifts?

Let’s explore how to align with your talents, interests, and purpose, and then design a clear vision to move toward so you can focus on building the business you were born to create.

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Expand Your Influence

Feeling like your ideas just aren’t connecting with your customers, prospects, or employees? In this hyper-busy, “7-second attention span” world we live in, it’s easy to get drowned out by all the noise.

Let’s explore how to expand your influence and clearly communicate your ideas so that you can move others to take action.

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