I’ve always believed in the value of prospecting.
Of reaching out directly to the people I’m looking to serve, instead of waiting around for them to discover me on social media, my podcast, or my blog.
Relying completely on inbound tactics leaves too many good options off the table. Being able to reach out and start conversations opens up nearly endless opportunities to proactively build your business.
That said, for most of my career, I hated actually doing direct outreach and prospecting. Just the thought of cold-calling or cold-emailing strangers would send me spiraling into a dark hole of anxiety and shame.
Continue reading “Prospecting Doesn’t Have to Feel Gross”