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Prospecting Doesn’t Have to Feel Gross

I’ve always believed in the value of prospecting.

Of reaching out directly to the people I’m looking to serve, instead of waiting around for them to discover me on social media, my podcast, or my blog.

Relying completely on inbound tactics leaves too many good options off the table. Being able to reach out and start conversations opens up nearly endless opportunities to proactively build your business.

That said, for most of my career, I hated actually doing direct outreach and prospecting. Just the thought of cold-calling or cold-emailing strangers would send me spiraling into a dark hole of anxiety and shame.

Recognizing Your Value As a Creative Professional

So many entrepreneurs and freelancers operate from a scarcity mentality, causing us to take projects that don’t align with our interests, charge too little for our work, and chase the wrong opportunities.

Learning to Say “No” So You Can Focus On the Right Opportunities

Aligning your business with your strengths starts with getting clear about the types of projects that just aren’t a good fit.

Expanding Your Comfort Zone and Identity As an Entrepreneur

Sometimes the best way to build a successful business is to lean into the unknown, experiment using the resources available to you, and double down on what works.

Feeling Burned Out? Maybe You’re Majoring in Minor Things

When’s the last time you felt truly in love with your work—when you felt 100% focused on the things that really matter, when you were overflowing with creative energy, when ideas seemed to pour out of you without any conscious effort on your part?

If your answer is something like “this is how I live most days,” then congratulations! You can stop reading and get back to doing amazing work.

Most people’s response is probably closer to “sounds like some woo-woo pipe dream. I live in the real world, where in order to win you need to hustle and grind, then rinse and repeat. Success requires forcing things to bend to your will, and pushing yourself past your limits every single day.”

In other words, most people believe that in order to succeed in life, you need to be able to do it all, and do it non-stop. But what if trying to do it all is really just an addiction to busyness, a distraction from doing the things that actually lead to success?

Fear of Rejection, Part 5: Level Up Your Exposure

In this final post in the series about overcoming your fears around failure and rejection, we’re going to wrap up with ways to slowly ratchet up exposure to your discomfort and break down your deepest limiting beliefs—without getting completely overwhelmed.

Fear of Rejection, Part 4: Making Freedom from Fear a Daily Habit

In the last few posts, I shared how many of us accidentally train ourselves to expect failure, why trying to use “positive thinking” to overcome your fears rarely works, and how to start dismantling your fear-based, limiting beliefs.

Today we’ll look at a simple daily meditation practice you can use to let go of deeply ingrained fears and start instilling healthier mental habits.

Fear of Rejection, Part 3: Uprooting Your Limiting Beliefs

In the last two posts, we explored how we accidentally train ourselves to expect failure, and why trying to use “positive thinking” to overcome our fears rarely works.

Today, we’ll look at how you can dismantle those fear-based, limiting beliefs by asking yourself one simple question.

Fear of Rejection, Part 2: The Limitations of Positive Thinking

In my last post, we explored how many of us accidentally train ourselves to expect failure. Today, we’ll look at why your attempts to reframe rejection and failure as “good” usually fall flat, and what you can do instead to start overcoming the fears that are holding you back.

We’ve all heard that you should think of failure as learning, that every no just brings you one step closer to a yes, and that rejection is the natural byproduct of success. And yet, despite your best efforts to adopt a more positive spin on failure and rejection, it’s likely that you still struggle with both of them.

There’s a way to detach from fear-based conditioning and start seeing through the limiting stories that are keeping you stuck. But first, you need to get out of the habit of trying to cover up your limiting beliefs with positive thinking.

Fear of Rejection, Part 1: How We Accidentally Train Ourselves to Expect Failure

You’re an entrepreneur. An artist. A creator.

You have a calling so strong that you can feel it in your bones—to build a business that expresses your unique talents, interests, and purpose.

But for many of us, there’s a knot of fear and anxiety deep under all that ambition. A nagging voice that keeps telling us “this won’t work,” overshadowing our natural optimism and inspiration. These conflicting beliefs create a constant battle for control between the entrepreneur/artist/creator, and the part of us that expects to fail.