Over the past 25 years, I’ve experienced first-hand the exhilaration and heartaches of the entrepreneur’s life—overcoming countless obstacles, bouncing back from failures, and rebuilding from the ground up more than once.
My entrepreneurial and coaching career began in the late 90’s, starting my first business (fitness training) while building a portfolio of multi-family commercial properties.
In 2003, I shifted my focus to marketing, first as a business development coach for entrepreneurs, and later as a consultant and copywriter for larger B2B brands.
As a business coach, my goal is to help entrepreneurs design their ideal business—one that lets them do the work they love for customers who truly appreciate the value they bring.
I accomplish that by teaching them how to figure out:
- Their unique offering: Identify their strengths and interests, so that they can focus on the types of products, services, and projects that matter to them most.
- Their competitive advantage: Develop their positioning strategy—that sweet spot between their strengths and the needs of their ideal customers—so they can set themselves apart from the competition.
- Their strategic narrative: Craft a brand story that focuses on their ideal customers’ problems and how they’ll solve them, so that their marketing and sales messaging is always on target.
Testimonials From Past Consulting Engagements, Projects, and Workshops
As a CMO at a fast-paced startup, I have to get the most impact out of every piece of content we create. Marcus contributes the kinds of high-level strategic ideas that really move the needle, and has helped us expand our audience reach by building relationships with some fantastic content partners. I’ve really enjoyed collaborating on our projects together, and would recommend Marcus for anyone who needs creative solutions for their most challenging marketing problems.
Noam Harel, EVP Marketing, BrandTotal
It is rare to work with a writer that completely, 100%, gets it on the first try from both a technical and voice perspective. Marcus understood the audience and what my goals were with our content. He was able to capture a voice that aligned with our brand and really hit the points I voiced in a very effective way. Value-added to our content marketing immediately.
Timothy Harris, VP of Marketing, DialSource
Marcus has brought immediate value to our content efforts. He never misses a deadline, is curious and mindful, and always delivers great work. Happy to have him.
Devin Reed, Content Strategy Manager, Gong
I work with Marcus on an ongoing basis creating blogs, guides, and whitepapers. Marcus consistently delivers outstanding work on every project, no matter the subject or medium. Marcus is extremely detail-oriented and has done an outstanding job understanding our existing marketing collateral and using it to inform his writing. Marcus has been an invaluable asset to our company and I would recommend him for any project.
Nora Hartman, Digital Marketing Manager, Field Nation
I had the pleasure of partnering with Marcus for copy on a full website redesign and rebranding for MBO Partners. He was fantastic, and I’ll absolutely use him in the future. Marcus is fast and efficient and doesn’t require a lot of hand-holding, but knows when to ask questions for clarification. He was able to clearly grasp our brand-new brand style, use great judgment (and make suggestions!) to write copy from wireframes, and has a great grasp of how to translate brand “messaging” into thoughtful and effective copy that is focused on the customer and end user. He’s now our go-to copywriter, and I’d highly suggest him to anyone who needs content services!
McLean Robbins, Sr. Director, Marketing, MBO Partners
I’ve worked with Marcus on a number of long-form projects and am always happy with the result. We have a kick-off call where we talk about what we expect and want to get out of a project and then Marcus takes the content and runs with it.
Marcus turns it around fast and asks questions if needed. We rarely have any edits which saves our internal staff a ton of time. It is great to know that our long-form content pieces are handled.
Highly recommend for all projects.
Alex Baker Kroeger, Product Marketing Manager, Field Nation
I had the pleasure of working with Marcus on creating an ebook. Not only is Marcus an incredibly talented writer, but he is also an excellent communicator, extremely knowledgeable, and flexible. It has been an absolute delight to work with Marcus throughout the content creation process. I highly recommend his services to anyone who is looking to create high-quality content that is approachable and engaging for global audiences. I look forward to the opportunity to work with Marcus again in the future.
Caitie Gonzalez, Marketing Communications Manager, FastSpring
Marcus is a breeze to work with as a contract copywriter. He takes the time up front to do the research and understand our business and our customers. He responds well to feedback. His work is comprehensive and delivered on time. I highly recommend working with Marcus if you’ve got the need for a contract copywriter.
Matt Lukens, Director of Marketing, Plethora
I was introduced to Marcus Schaller via a cold-call. He caught me in a moment of weakness, I was desperate for some copywriting, and he was available to help. The first engagement was small; I was impressed with how quickly Marcus picked up the nuances of my complicated business. He jumped right in, asked good questions, and delivered a great final product earlier than expected. Since that first engagement, I’ve worked with Marcus on a number of projects. He has a keen sense for getting to the heart of my requests, identifying salient points, and delivering a thoughtful end product. Marcus has made me a better marketer and raised the bar on the quality of what I, and my team, produce.
Ryan Zilker, Director, Marketing, Western Growers
Marcus has never turned down a project and is always keen to help. Even through multiple copy revisions and delayed responses from me, Marcus is always more than happy to help until I am completely content. On multiple occasions, Marcus has been proactive about doing his own research and providing his expert advice. He is great at creating something robust out of nothing. There have been a handful of times where I’ve come to Marcus with very little direction. He is always able to do so because he is careful to walk through our thought processes and expectations very thoroughly. He asks a lot of questions to make sure we are both clear on what our goal is. Marcus is always a pleasure to work with. Working with him is always easy and stress-free.
Alyssa Luu, Marketing Coordinator, Western Growers
I had the pleasure of working with Marcus on a writing project. He did a fine job of taking a mountain of information and distilling it down into a concise and well crafted marketing presentation. I found him easy to work with, clever, and he’s definitely someone who I will enjoy working with on many more projects to come.
Jonathan Larsen, Partner, Larnish Larsen
College of The Albemarle (COA) — a four-campus community college in northeastern North Carolina — began a rebranding campaign in the fall of 2015. In June 2016, we launched our new website with the help of writer and editor, Marcus Schaller.
We reached out to Marcus with the hope that he might join us in our three-month project of revising more than two hundred pages of web content. Due to COA’s diverse audience, we needed a writer who excelled in creating a consistent tone and in organizing text for usability, plus who understood the importance of optimizing content for search engines and users.
Marcus also helped us write meta descriptions for our web pages and images in WordPress and improved our in-house style guide.
Marcus exceeded our expectations in the quality of his writing, his responsiveness during the project, and his ability to meet deadlines. He is both highly professional and a joy to work with.
Lisa Johnson, Executive Director, Foundation and Development, College of The Albemarle
I work for a four-campus community college and we began a re-branding campaign in the fall of 2015. We planned to launch a new website in 2016 and needed to revise and organize the written content. After an internet marketing agency recommended Marcus, I asked him if he was interested in rewriting more than two hundred pages of web content. I chose Marcus because I read his articles and knew he was a talented writer who understood internet marketing. He created consistent, easy-to-read text for a highly diverse audience and optimized the content for search engines. He also improved my in-house style guide. Marcus exceeded my expectations and was a complete pleasure to work with.
Laira Leta, Web Developer, College of The Albemarle
Marcus works with each client to thoroughly understand the industry, challenges, and goals of the project. He is able to present powerful, persuasive marketing copy with clarity.
Ellen Bonanno, Director, Marketing, ASIS International
After over 27 years in a business built on referrals, I’m seeing how quickly the Internet and content marketing is changing the face of real estate brokerage. Marcus has helped me build my online presence beyond the obligatory website, incorporating video, newsletters and other marketing content. Projects are presented in a way that helps me easily understand my options, and final work is always delivered on schedule. My business now has the best of both worlds— my extensive referral network AND the up-to-date, relevant content that new clients are looking for.
Dallas Croft, ERA Oakcrest Realty
Marcus is a gifted marketer. Because he has many years experience as both an online and offline marketer, he produces great content in the form of blog posts, webinars, and videos designed to share his marketing knowledge with others. His content is always thorough and helpful. If you want to improve your marketing efforts I definitely recommend working with Marcus.
Kimberlee Wilkes, Social Media Consultant, Wilkes Business Solutions
I read Marcus’s blog (B2BforHumans) regularly. Every time I feel inspired to create the same type of engaging content that he does in his own work. His blog is a great combination of useful information and unique insights into content marketing, with a clear personality. Marcus recognizes the challenges in creating consistent and high-quality content, yet seems to simultaneously overcome this challenge and inspire his readers – including me.
Sarah Markels Maynard, Manager of Social Media Marketing, SmartDraw Software
Marcus presented at ASTD Orange County and demonstrated mastery of his topic, engaged the audience, and showed his commitment to meet his audience’s needs. Marcus differentiated himself from the moment he committed to being a presenter. We spoke prior to the session and he asked insightful questions. His presentation demonstrated that he took the information to heart. I walked away from the presentation with actionable ideas and a new perspective on how I’ll meet the needs of my audience in my training design and presentations. If you’re looking to engage your audience and create compelling content, Marcus should be at the top of your list.
Rhonda Askeland, Performance Strategist at Top Talent Builders
My business partner Amy & I were blown away by Marcus’s seminar. The time we spent looking at our business from the outside in and focusing on what problem we solve for our members has been priceless. While we are still working on our “offers”, we got immediate results. At a networking event, our message (a work in progress) had business people saying “Yes, I want that.” We can’t wait for the follow-up coaching. It will be like we have an unfair advantage.
Terry Hall, RBN (Relationship Building Network) San Diego
Marcus’s workshop was a fabulous investment. Marcus takes common sense knowledge and boils it down into a brilliantly simple system. I now have the tools to implement, in a logical fashion, the lead generation campaign that I have wanted for years. Thank you!
Mindy Selinger, Link System Trainer, TheLinkSystem.com
Marcus, and The Lead Ladder, helped me focus my business development strategy and execution into a powerful, repeatable and highly adaptable process. I very strongly recommend this book, and its author, to anyone who markets or sells a professional service.
Jack H. Cage, Senior Client Partner, Technology Markets, Korn/Ferry International
Attending a recent workshop really opened my eyes to a number of business related opportunities that I had been completely overlooking. I have often heard that it is often the most basic and fundamental of new concepts that help you truly move forward. Marcus brought up things that were strikingly obvious, but in my haste to build a business had for one reason or another overlooked. I run a top-notch web and graphic design firm. We can produce great designs day in and day out, but ask us how to get business in the door, how to find strong leads and we suddenly go blank. Marcus showed us how to market ourselves from a different angle to help us snag the clients that we really want to work with. I now feel like my business landscape is rich with prospective clients.
Allen Arber, President, Roughhouse Design, Inc.
Marcus wrote one e-mail which I sent to 500 contacts. Within a couple of months, I was able to close over $5,000 in immediate business from that one mailing. That’s almost 10X my investment in the whole campaign!
Craig James, Sales Trainer, Sales Solutions
What seemed an insurmountable task was made easy in Marcus’s hands. By listening carefully and asking me clarifying questions, he understood who I was and what I wanted to say. He transformed all my many words into a clear, crisp message. Marcus ‘got’ what I was looking for and provided the language I needed. I highly recommend making use of his skills for all your written material.
Jonna Knudsen, Jonna Knudsen Coaching, Inc.
In a competitive industry like commercial real estate brokerage, getting prospects to respond to direct mail can be very challenging. Marcus created a highly customer focused, consultative campaign that fit our firm’s style perfectly and returned a 2% response.
Peter Valleau, Commercial Real Estate Broker, Asset Growth Properties
Marcus simplifies the task at hand with powerful and effective copy that gets great results. His enthusiastic, knowledgeable and professional approach makes working with him an instantly enjoyable solution…with a fantastic outcome!
Kate Johnson-Page, Co-founder, ArtistsForYou.Com
Marcus’s enthusiasm, patience and previous experience helped us to simplify our marketing projects and create effective articles and lead generation letters.
Kristen Sheehan, Manager of Business Relations, New York Citywide School to Work Alliance
As an entrepreneur, I found Marcus’s lead generation workshop essential to pursuing a path of success! His workshop provided the special one-on-one attention that my company and industry needed. Thanks to Marcus, I now have the tools necessary to lay the foundation for success in all my future marketing and sales campaigns.
Michelle Matos, FX International Group, Inc.
I would like to thank you very much for your work and all of your help with my website and e-mails. You not only find just the right words to describe my business, but always give me excellent advice on how I can improve my marketing. Most importantly, you take the time to listen to me and understand my business; in addition to delivering great copy. I really appreciate your work and definitely notice the difference it has made to the number of leads I receive.
Biba Pedron, Biba4Network