Marcus Schaller

Is Your Purpose Just About You?

There’s a big difference between authentic vs ego-driven purpose. One is about creating from the “you” that’s already 100% whole and complete. The other is about fabricating a “self.”

Overcoming the 6 Obstacles to Building Your Ideal Business

Figuring out your strengths, positioning, and messaging is key to building a business that’s truly aligned with your purpose. But turning that vision into reality comes with its share of internal challenges.

The Path to Your Ideal Business

In my last few posts, we explored strengths, positioning, and messaging. Now we’re going to bring these concepts together to help you design your business around your unique talents, interests, and purpose—bridging the gap between where it is today, and your vision of where you want it to be tomorrow.

Design Your Ideal Business Part 3: Your Strategic Narrative

Feeling stuck trying to communicate your offer in a way that truly resonates with potential customers? Finding the right words to describe the value you deliver is often a lot harder than it looks.

Let’s explore how to craft a brand story that focuses on your ideal customers’ problems (and how you’ll solve them) so that your marketing and sales messaging is always on target.

Design Your Ideal Business Part 2: Your Competitive Advantage

Having a hard time standing out in a noisy market? Does it feel like no matter how hard you try, you just can’t differentiate yourself from the crowd?

Let’s explore how to develop your positioning strategy—that sweet spot between your strengths and the needs of your market—so you can set yourself apart from the competition.

Design Your Ideal Business Part 1: Your Unique Offering

Feel like you don’t have a clear vision for your business? Like you’re constantly reacting to external forces, rather than building something special based on your internal guidance and unique gifts?

Let’s explore how to align with your talents, interests, and purpose, and then design a clear vision to move toward so you can focus on building the business you were born to create.

Expand Your Influence

Feeling like your ideas just aren’t connecting with your customers, prospects, or employees? In this hyper-busy, “7-second attention span” world we live in, it’s easy to get drowned out by all the noise.

Let’s explore how to expand your influence and clearly communicate your ideas so that you can move others to take action.

Solve Problems Faster

Feel like you’re always putting out fires, but never actually making much progress toward solving your biggest challenges?

Let’s explore how to quickly analyze and reframe problems so you can overcome them more easily.

Maximize Your Impact

Struggling to stay focused? Feel like you’re always flip-flopping between periods of high productivity—and complete exhaustion?

Let’s explore ways to maximize your impact, and how to focus your time, energy, and attention on what really matters, so you can accomplish more without burning out.

Clarify Your Thinking

Finding it hard to think straight with all of the noise and distractions? Feeling stuck in indecision mode and analysis paralysis?

Let’s explore the concept of critical thinking, and how to think and plan more strategically, so you can take decisive action and make more effective long-term decisions.