In my last post, I shared the difference between authentic vs ego-driven purpose. The question was—is your sense of purpose coming from the truth of who and what you really are, or is it coming from a place of who you think you should be?
Getting clear about your authentic purpose makes it much easier to build your business’s unique offering, positioning, and messaging around your true strengths.
But what if that authentic purpose looks a lot different than what you’re actually doing right now? What if the business you’ve spent years building doesn’t really seem to match your talents, strengths, and interests? Should you just scrap everything you’ve worked so hard to build and start over?
Not necessarily.Continue reading “Aligning Your Existing Business With Authentic Purpose”